Unfortunately that’s not how it works in the real world, and it’s not how it works on the internet either.

If your customers don’t know who you are, what you sell and where they can find you, how do you expect them to buy something in your shop? They don’t even know where your shop is situated. So you need to get your website listed with the search engines like Google and Bing. You need people to talk about you on Facebook. Get noticed on LinkedIn, attract followers on Instagram. And maybe you need to place ads so people will notice you.

SEO Competitors

If you are looking for information or if you want to buy something (or you just want to stay ahead of your competitors by spying on their internet activities) you use a certain search engine. Within a few seconds the whole web is crawled. Usually you’ll get too many hits, but when you read the background information of this search engine you will find that it’s possible to perform a more detailed search task.

Start your preparations by thinking what kind of content you will provide on your website. Search engines will judge the content of your site so it’s very important to make webpages filled with good quality content and relevant information.

If people like you, Google will like you

Choosing the right domain name is often one of the first important things to think of when you want to start your own website. If you only put your logo and an address on this page, the search engines probably won’t index or rank your website. A regular website contains of more than 25 pages with “real” content and information.

Checklist

Time to create an overview of important parts:

1. Buy a great domain name
   Best is to have your brand name in the domain name. Also a local keyword (www.dentist-atlanta.com) ranks better
2. Create pages with a CMS
   This will save you the hassle of learning boring HTML and PHP code. Easy drop-and-design will let you focus on the content, not the technique.
3. Create a unique Title for every page
   This is the first line people see so make it attractive
4. Create a unique meta description tag for every page
   This is your Call-To-Action (CTA) and the reason people click, or continue searching.