Sprinkle Your Page With Keywords
Keywords are essential elements of your Facebook Page SEO optimization, and you need to use them strategically.
Now, by “strategically”, we mean avoiding the shady practice of keyword stuffing, and thoughtfully including keywords in your Page:
- About section
- Description section
- Photo captions
How to Rank in Facebook
Start with keyword research. Find the most effective keywords for your business.
It’s a good idea to opt for long-tail keywords which won’t bring you too much traffic and top-10 Google rankings, but they will make sure that people who visit your Facebook Page are ready to convert.
In practice, this means using a highly specific keyword like “paleo recipes for beginners” as opposed to the broader “paleo recipes.”
Double-check the keywords of your choice by running a search in Facebook.
Use the Title and Description tag
You want to add a link to your webpage on Facebook? You type the URL and Facebook creates a so calles snippet.
This snippet is based on your information. Your metatags will show up in the little clickable example screen. So make sure you fill out your title, the description tag and the featured image.
One of the best Facebook SEO tips you can follow is to apply content marketing to your Facebook page. Do that by publishing posts relevant to your niche.
To publish a post, just launch the site, and a “start a post” section will appear at the very top of the homepage.
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