Rank your website
Social Media can be beneficial for your website SEO. Google has confirmed that content and inbound links are the 2 of the most important factors when ranking a website in the search results.
Social media helps promote your content. One of the most important functions of social media is sharing this content. It offers you the opportunity to promote relevant content through news channels and your target group, giving your brand a boost.
Also use social media for link building:
- include links to the website in your social media profile
- share all of your content via social media
It was true... in 2014 🙂
Back in 2014, Google’s Matt Cutts (now with the US Digital Service) released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings.
This statement threw marketers for a loop; they had been operating under the assumption (understandably so––more on that below) that social signals were factored into Google’s search algorithm as an indication of trustworthiness and quality.
Yet the results seem to show that while social might not be a direct factor, it certainly influences your SEO rank.
A 2018 study by Hootsuite tested the SEO results of articles with and without social promotion. Their results? Pieces with top social shares received an average 22% boost during the duration of the experiment.
With LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your profile and inbox.
From profile optimization and SEO to content posting and engagement, this guide covers everything you need in order to turn your LinkedIn profile into a brand-building, lead-generating machine.
Sprinkle Your Page With Keywords
Keywords are essential elements of your Facebook Page SEO optimization, and you need to use them strategically.
Now, by “strategically”, we mean avoiding the shady practice of keyword stuffing, and thoughtfully including keywords in your Page:
- About section
- Description section
- Photo captions
SEO with 140 characters
Try to maintain consistent communication and include similar keywords you use on your website. Remember that hashtags play the role of keywords for Twitter; they improve your searchability and help people find your content.
Therefore, turn your essential keywords into hashtags because thanks to them, each one of your tweets will appear in the Twitter search for a specific topic and in the Twitter’s Trends Feed.
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