How to get started with email marketing
Email Campaign Creation
Creating an email campaign from scratch can be a daunting task. It’s fairly easy to get someone’s email address. Most people have multiples, and they’re nonchalant about giving them out.
One for work, one for school, a few for personal use — used to be that you had one just for spam, but email service providers continually update their spam filters, so spam-only accounts aren’t so necessary anymore. (But people still have throwaways.)
Did you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a click-through from email than on Twitter?
→ Establish your goals
→ Build your email list
→ Optimize Technical Issues
→ Mobile Friendly Campains
→ Create a trusted list
→ Start improving your marketing
This is the environment in which email marketers compete to attract, engage, nurture, and ultimately convert leads. It’s not easy: an email marketing campaign in which 25% of recipients opened the email would be boasting a very impressive open rate (in general, but also depending on the industry).