Why keyword research is so important
Keyword research is one of three important SEO factors along with link building, and content marketing. The difference between a website that gets tons of organic searches and one that gets none is in the keywords that you use.
By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.
Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms like:
- masters in business management
- what is biomedical engineering?
- return policy company XYZ
- how to apply for scholarships?
- application deadline
Multiple Keyword Phrases
It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.
Once your keyword phrase is chosen for a given page, consider these questions:
- Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
- Can I use part or all of the keyword phrase in the page title?
- Can I use part or all of the keyword phrase in page headings and subheadings?
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and every heading. Readability and usability still trump search engine optimization.
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Keyword research generates long-tail keyword suggestions for every search term.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
→ What are people searching for?
→ How many people are searching for it?
→ Find long-tail keywords
→ Strategic advantage
→ Highly recommended keywords
→ Local Keywords
Stop losing money on useless keywords and start to rank all the relevant keywords for your product or service. You will see the competition, search volume, estimated bid, relevance, index, position and more for each keyword.