Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, we see organizations skip this important step and get right into keyword mapping, optimizing content, or link building.

But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

Use this goldmine

Your competitors are a goldmine of information. In concrete terms, having us perform an SEO competitor analysis helps you with:

• A better understanding what works and what doesn’t in your industry.
• Find competitors’ weaknesses, and capitalize on them.
• Find competitors’ strengths, and replicate them.
• Understand what SEO tasks to prioritize going forward.
• Understand how difficult outperforming competitors in the SERPs is likely to be.