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How to use the html tag HTTP-EQUIV "REFRESH"

if used the wrong way: significant influence !

By using this tag you are able to define after how long a page has to be refreshed or after a certain period of seconds you want your visitor to be redirected to another webpage. Search engines usually don't like it when you use refresh pages. A better solution is to add a click-able link.

It can influence your ranking in a negative way by using this tag the wrong way!

An example of a refresh value is:
<meta http-equiv="refresh" content="value">
This refresh-tag will redirect you to another webpage automatically.

<meta http-equiv="refresh" content="30; ,URL=">

"30" means in how many seconds you are redirected to another page and the new page is shown. You can use it e.g. for the following. Every year you organize a big event. The registration page of this event is removed each year and you add a new registration page for the next year.

Example meta tag HTTP-EQUIV REFRESH


Whenever page number 1 isn't active anymore you replace it with a new page adding the text 2011 closed, but register yourself now for 2012. Now you add a refresh tag so your visitor will be redirected immediately to the next page.

<meta http-equiv="refresh" content="10; ,URL=/2012registration.html">

"10" is the number of seconds it takes to go from the redirection page to the new page.
NOTE: many people don't like these browser influences. They want to decide themselves on which button they click and find the 'redirection' annoying. So be careful using these influence methods. Sometimes adding a click-able link is a better solution. 

Complete HTML example


Please download a complete example HTML meta tags document in our helpdesk download department.

Where should you add the other meta tags ?

You may add normal meta tag like description and keywords tag to all of your webpages, so not only in the first index page. Make sure that on every page relevant meta tags are added.  Add keywords and phrases that are relevant and correspond to the text and the language on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!

Meta tags Summary - Important SEO things to remember

We suggest that you use the Meta tags in your index.htm or index.html page. Than in all other important pages and last but not least in all the pages of your website. Make sure to put some extra effort in it, it will attract extra visitors to your web-page. Create relevant and different meta tags for each and every page.
  1. Read why meta tags are important and how they affect the search engines.
  2. Use our meta tags generator to create the correct meta tags.
  3. Use our website analyzer to get professional advice from the meta tags experts.
  4. Submit your website to the search engines and choose one of our packages:
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