What Is Inbound Marketing?
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
Attract
You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? Attract more of the right customers with relevant content at the right time.
Use the content strategy tool to build your authority in search. Rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks.
Create ads to increase awareness of your brand with your target audience. Throughout each stage, you’ll be reporting on and analyzing these efforts to stay informed on what’s working and where you need to improve.
I can use some help!
There’s a difference between understanding inbound marketing
and executing an inbound marketing and sales plan.
Engage
By using HubSpot Conversations we create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. The conversion tools — CTAs, forms, and lead flows — capture the information of prospects visiting your site. Personalize the website experience using smart content by using all the prospect and customer information in the CRM. Set up the entire buyer’s journey using email and workflows.
Create brand loyalty by targeting specific audiences with your social content or ads. Choose from hundreds of HubSpot Connect integrations to add additional tools and features to fit your business’ unique needs.
Delight
We use email and marketing automation as well as HubSpot Conversations to deliver the right information to the right person at the right time. Using the Conversations inbox to align with your sales and service team members to create contextual conversations with the people you do business with.
Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.
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Inbound Marketing help?
Contact our Customer Service representative for a free consultation and to answer all your questions!
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