Voice Search & Metatags
Voice Search & Metatags – the hot new trend in searching
Voice Search will play a more significant role. We are all familiar with Siri, Google Home, Amazon’s Echo and Alexa.
It is predicted that no less than 50% of all searches around the year 2020 will be conducted through voice search.
Voice Search & Metatags Key Takeaway
- Voice searches are different than searching on your desktop. Voice queries are longer than text queries. They tend to be three to five words and are usually asked as a question.
- The choice of words used in the question provides more context about user intent.
Statistics show that most questions are asked in the who, how, when or where form.
- Adapt to voice search.
Our marketing strategies should provide answers to questions across all formats from text search to voice search.
HTML Code MetaTags Example
- viewport -> make sure it works on a mobile device
- title -> makes up for 20% your SEO
- description -> the CTA and 15% of your SEO
Key Points On how Search Engines determine search results for voice search
Voice controlled devices can primarily give answers to search queries in two ways; they will state the answer to a question, or provide a website where it’s likely you’ll find the answer to a question.
- People using voice search are often looking for a store, product or service near them
- Spend time researching conversational queries about your products, services and industry
- Long-tail keyword phrases are more important than ever
- Add relevant content that answers the searcher’s intent
- Because voice search is often local search, make sure your profile on Google Business is up-to-date
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