Metatags & Mobile

Metatags & Mobile

Be mobile friendly. More and more people use a mobile device to search for information. Make sure your website is visible on mobile.

Google predominantly uses the mobile version of the content for indexing and ranking: Mobile-First. The majority of users now access Google Search with a mobile device. Mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). 

Key Takeaway

  1. Your mobile website should contain the same content as your desktop version
  2. Metatags should be present on both versions of the site.
  3. Verify that your robots.txt and robots meta tags work as you intended for both versions of your site.
  4. Make sure you have the correct rel=canonical and rel=alternate link elements between your mobile and desktop versions.

HTML Code MetaTags Example

  1. viewport -> make sure it works on a mobile device
  2. title -> makes up for 20% your SEO
  3. description -> the CTA and 15% of your SEO

The main differences between mobile and desktop

  • Speed people are not prepared to wait for your website to load on their mobile device. If your site doesn’t appear quickly they tend to search for another website that does (usually your competitor)
  • On-the-go most people use their mobile phone while they wait for the plane, bus or train. Make sure your information is easy share, have a click-to-call button so they can contact you and make sure they can make a purchase in just a few steps.
  • Images make sure the images you use for display on a mobile device fit into the window of the screen (portrait size). As larger images perform better on a desktop screen.
  • Location people tend to search for a restaurant in the neighborhood of  their location.  Make sure your business is found locally.

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