Title Tag

HTML Title Tag

< T I T L E >

The Title tag is the very first HTML element that specifies your web page for search engines and to visitors. The Title element supports all browsers including Chrome, Firefox, Safari and Explorer.

Title Tags are extremely important to your rankings. To optimize your title tag, try to write a short sentence with the most relevant words reflection the content and purpose of the page. Keep it short and coherent.

The Page Title Element is technically not a real meta tag, although it is frequently referred to one. Page titles are not classed as meta tags. They are correctly understood as Page Title Elements.

Key Takeaway

  1. Always add your Title tag in the HEAD section of your site.


  2. Optimal length for the Title tag.
    Google typically shows 55-64 characters (keep it under 60).
  3. Title tags are important for SEO and visitors.
    It shows up in the search engine results pages (SERP) and in Browser Tabs.
  4. Keep important keywords within the first 8 words

SEO Influence Meter


The Title tag has a
lot of SEO influence!

Overall Influence

Website SEO Score

The Title tag makes up for
15% of your overall page score.

Key Points to write a good Title tag

The optimal format of a title is:

Primary Keyword - Secondary Keyword | Brand Name

Google typically displays the first 55 to 60 characters of a title tag. If you keep your titles under 60 characters, research suggests that you can expect about 90% of your titles to display properly. There’s no exact character limit, because characters can vary in width and Google’s display titles max out (currently) at 600 pixels.

  • Add “modifiers” to your title tag (How to |The current year | Review |Best | Tips | Top |Find | Buy | Easy)
  • Embed long tail keywords in title tags
  • Add numbers to your title (9 Important HTML tags for your website to improve your SEO)
  • Start your title tag with your main targeted keyword
  • Don’t stuff your keywords
  • Every page should have a unique title tag

A great Title helps you to optimize your conversion

It’s like the A B C !
Most people search with :

  • Keyword (or keywords), as a result you get the
  • Title. This is the blue clickable line followed by the
  • Description meta tag.
    A small commercial text that has to persuade the visitor to click on your site.

Search engines use your title to determine the relevancy with keywords. That’s why you should invest time to come up with a relevant and attractive title. You will regularly find the title in the head part of the source of your web-page. Just look at the following example to see how it looks.

HTML Code Title Example - Basic Version

Title tags are used in three key places:

  1. search engine results pages (SERPs)
  2. web browsers
  3. social networks

HTML Code Title Example - Advanced Version

Impression – SEO Your Title Tags & Title Optimization

The title is the first impression people get of your website. It has to persuade them to click on your link and not the link of your competitor.

If you look at the following 4 examples, which text would persuade you to click on your own website ?

Welcome to Jackson Inc.
Jackson Inc. your online web shop
All cables for radio and television | order online = next day delivery
Without a doubt the last title is the best. Pay attention to the use of the pipe-sign | The pipe sign is a vertical line which you will find just above the enter key on your keyboard. By using the pipe sign you are able to divide a sentence visually. Don’t forget that people scan text and don’t read it. Start to experiment with your title and find out which title provides the most clicks and the best conversion. Because you can always do better :
All radio & tv cables | order today = delivery tomorrow
Or emphasize what makes your business or service unique :
All sorts of radio & tv cables in stock | money back guarantee
Official SONOS Dealer and after warranty repair

It’s very important that the title is click-able. By using the title you can influence click behavior. You have to think of a fantastic title. Make sure you make up a unique title for every page of your website.

Many website builders don’t make proper titles. They use a so called template and you are only able to fill out meta tags once. Those tags will be used for every web-page of your website. So the same meta tags on every page. This is fatal for your change to get a good listing in the index of a search engine.

  1. do not use keywords more than once in the title
  2. use characters like ( ) * and | to make a sentence easy to read
  3. put a call-to-action in the title. Stimulate a click, ask for an order!

There’s no exact character limit, because characters can vary in width and Google’s display titles max out (currently) at 600 pixels. Meta title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. 

TIP: Working with WordPress?

Check our WordPress Metatags Manual

SEO Title checker

Test title tag -Do you want to check and analyse your meta tags title in the source of your website? To make it easy for you, we’ve created an online Free Meta Tags Website Analyzer. Our robot will spider your website and you will immediately receive comments about what is wrong and how you can fix it.

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We offer affordable SEO services that are fast and effective.

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