Alternative text Alt Tag

Alternative Text Alt Text

< IMG ALT = "

The Alt Text or also known as “alt attributes”, “alt descriptions”, or technically incorrectly as “alt tags,” is important for any images, as search engines cannot read them. So you need to add proper Alternative Text tag to the images so the search engines can consider them.

The alt text of any image on your site should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and therefore make your image accessible.

How do I make an Alternative Text tag for an image

Key Takeaway

  1. Google places a relatively high value on alt text to determine not only what is on the image but also how it relates to the surrounding text.


  2. Alternative text tags will be displayed in place of an image if an image file cannot be loaded.
  3. Image alt text can turn your images into hyperlinked search results — giving your website yet another way to receive organic visitors.

SEO Influence Meter


The Image Alt Text has a
little bit of SEO influence!

Overall Influence

Website SEO Score

The Image Alternative Text tag makes up for
15% of your overall page score.

Key Points to write a good Image Alt Text

The optimal format of the alt text is specific and descriptive:

Description of the image including your Focus Keyword 

Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query. This helps users decide whether or not to click on a result.

  • By adding more context about your images, results can become much more useful
  • This can lead to higher quality traffic to your site
  • Focus on the user by providing a great user experience: make pages primarily for users, not for search engines.
  • Whenever possible, place images near relevant text
  • To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images
  • Consider organizing your image content so that URLs are constructed logically

Alternative text (Alt) Tag

The Alt text is important for any images, as search engines cannot read them, so you need to add proper Alt text to the images so the search engine can consider them.

Syntax for Alt Text:

img src=”””” alt=””xyz”” 

Key points to consider while creating alt-tags for images:

  • All images should have informative filenames
  • Alt text needs to be short clear and to the point
  • Always use the original, right type of image, as this is an essential step towards success
  • Create an image sitemap
  • Use 50-55 characters (up to 16 words) in the alt text
  • Use an optimal file size without degrading its quality for faster page loading speed

HTML img alt Attribute Code Example

Yoast SEO checks for images and their alt text in your posts:We’re definitely not saying you should spam your focus keyphrase into every alt tag. You need good, high quality, related images for your posts, where it makes sense to have the focus keyword in the alt text.

If your image is of a specific product, include both the full product name and the product ID in the alt text so that it can be more easily found. In general: if a keyphrase could be useful for finding something that is on the image, include it in the alt tag if you can. Also, don’t forget to change the image file name to be something actually describing what’s on it.

  1. When you upload an image to WordPress, you can set a title and an alt attribute
  2. Take the time to craft a proper alt text for every image you add to a post
  3. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam

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Check our WordPress Metatags Manual

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