We live in the new media age where websites are a major prerequisite for any organization looking to thrive in the competitive business landscape. After all, 64.4% of the global population are internet users, and 2.14 billion online shoppers exist worldwide.
Nonetheless, as digital technologies continue to transform all business models, the need for privacy policies is becoming more apparent. Although the majority of people only have the most basic understanding of these policies and think them to be just a form of website protection measure, there’s more than meets the eye.
On the other hand, SEO means Search Engine Optimization and it refers to a set of practices usually employed to increase a website’s visibility and ranking in organic search results.
To be more explicit, search engines like Google have a set of algorithms that rank websites in chronological order when users type in a keyword or phrase. If your site meets those criteria, it gets ranked and if not, it’ll be shut out from search results.
When users surf the web, they want to be confident that their personal information is collected and used with due process while being guaranteed of a maximum security. If your website is lacking privacy policies, it negatively impacts your brand reputation, conversion rates, and finally, your SEO ranking.
- First and foremost, it validates your brand as reputable, trustworthy and credible, bringing about an increase in customer engagement and conversion rates.
- Also, it eliminates the extra bit of stress on having to worry about the risk of penalties or legal action by conforming with privacy laws.
- Ultimately, it generates a lot of traffic and sets your website up to rank high on the first page of SERP.
These policies should be free from ambiguities, meaning users should easily comprehend how and why you collect their personal information and what you intend to do with them. Ensure you define the security measures that protect user information such as encryption and firewalls.
Local SEO simply refers to the optimization of your search engine strategies to ensure your goods and services are available to customers in their local community.
Although, local SEO can be a tricky game, that is; if you want your products and services to gain a lot of traction, they have to be customer or user specific. They have to be directly targeted to the needs of customers to increase your chances of ending up on top local results.
To get a bigger picture of what local search results actually look like, Google starts by presenting you with a map followed by its “Google’s 3 Pack”, which refers to the list of the top three websites for the user’s search.
6 Steps On How To Optimize Your Web Privacy for SEO
The interesting part of this is that these tools are in myriads giving you an inexhaustible amount of freemium and premium versions to choose from. One thing to keep in mind during selection is that any tool you end up with must be updated, reliable and compatible with your website.
- What data do you collect?
- Why do you collect them?
- How do you make use of those details?
- Which third-party individual or site has access to the user’s data?
- How do you keep up with the data storage?
- How do you secure user information?
- How do you manage cookies and other tracking technologies?
In the same vein, you must painstakingly factor in other important aspects like legal requirements and standards of the market where your target audience are.
Be Clear: Aim for perfection by ensuring your policies are free of technical jargon that can confuse users. Rather than using technical or complex words and sentences, try words that are simple and succinct to enhance readability and comprehension.
Integrate relevant keywords
Since keywords are a major prerequisite for optimizing a website’s visibility on search engines, incorporating relevant keywords to your policy increases your website’s chances on SERPs. To better understand keywords, here’s a demo.
If your website offers dropshipping business, you can integrate keywords like “online stores” or “online transactions” to signal search engines on what your site is all about.
Typically, there are a number of prominent tools that can help you measure the performance, visibility and usability of your policy like Google Analytics, Google Search Console, and Google Lighthouse.
Update and review regularly
What’s more, keep users abreast of latest updates and developments or better still, seek their opinions if necessary. Take your time to reassess your policy’s performance and keep an eye out for the slightest opportunities to make necessary improvements.
The competition in the business sphere has never shown signs of regression and organizations are becoming more creative by the day with their marketing tactics even if it means usurping the slightest teeny-weeny bit of opportunity that arises.
Rilwan Kazeem is a freelance content writer, explorer, and reader. He has covered topics including digital marketing, HR, emerging technologies, and their intersection with business. Rilwan’s writing has been featured in Leaderonomics, Engagedly, and Newsbreak—where he unraveled “10 simple steps to launch an online business in 2023”, among others.