Whether you’re running a new or established business, using Google Sheets is a must. This web-based app can automate processes, saving your business significant time and other resources. 

Google Sheets is an amazing tool, yet many businesses still don’t know how to optimize it. If you’re still using Google Sheets for its basic functions, like filtering data with formulas, this article is for you. Here, we’ll show you how to maximize Google Sheets for your business.

Integrate with Other Tools

One of the best things about using Google Sheets is that you can integrate it with other tools from Google Workspace. For instance, you can set up the Google contact form on your website to automatically save customers’ data on Google Sheets. This is highly beneficial, especially when you’re building your business’s email list.

You can also upgrade your Google Sheets by investing in add-ons. For example, Sheets Genie, a Google Sheets add-on, makes it easier to collect, organize, and process data that you have collected into the spreadsheet with just one click, with no scripting or coding knowledge required. Google Sheets is a useful app for business, and add-ons make the app even more powerful. 

Validate Email Addresses

There will be instances where respondents will fill out contact forms with invalid emails, either accidentally or intentionally. Including these emails in your email list will hurt your business’s sending reputation and compromise the deliverability of your emails in the future. 

Use the ISEMAIL function in Google Sheets to validate email addresses. This function weeds out invalid email addresses by counter-checking them against certain two-letter country and regional codes and top-level domains. 

Use Heat Maps

Let’s say you want to identify your highest-paying customers using a wealth of customer information. Instead of manually checking the value they brought to your business, use heat maps on Google Sheets. 

Heat maps draw attention to the data of interest so you can quickly find the information you’re looking for. With this function, you can easily export data from Google Analytics and determine which areas require improvement or solutions.

Remove Duplicate Data

Duplication is common when building an email list using various sources. For example, an email johndoe@gmail.com can be duplicated as JOHNDOE@GMAIL.COM.

If this error isn’t corrected immediately, you’ll end up sending John two emails every time your business has announcements or newsletters. Receiving two emails of the same subject from the same recipient can make your business look unprofessional and cause frustration to John.

You can prevent this situation from happening by using the remove duplication function of Google Sheets. Simply select your email list on Google Sheets, click Data > Data cleanup > Remove duplicates. This simple hack removes all duplicates caused by the use of different formatting, formulas, and letter cases. 

Collaborate With Teams

As you finalize your email list, you’ll come across a lead with high potential. You can always highlight that email address and let your team members know, but for everyone’s convenience, use Google Sheets to send them an email notification. 

Highlight the data of interest, add a comment, and @mention the person you want to take action. Google Sheets will send a notification to that person, and they can reply through the app. This feature makes collaboration a breeze, as everything is done in one place. 

Expedite Data Entry

Save time and effort from typing the same data by creating a drop-down list on Google Sheets. This function comes in handy for businesses as it keeps data error-free and consistent.

Here’s how you can create a drop-down list on Google Sheets:

• Highlight the cells where you want to add the drop-down list.
• Go to the Data tab and click the Validation option. 
• In the Data Validation dialog box, ensure the “List from a range” is selected and type in the cells that have items. 
• Once done, click Save. 

After completing the steps, you should be able to create a drop-down list in your selected cells. There’s a small downward point arrow where a list of pre-determined texts will appear once you click it. 

Improve Your Business With Google Sheets 

Improve your existing business processes by making the most out of Google Sheets. This app offers countless features, so give yourself and your employees time to learn more. The effort your business puts into maximizing features from Google Sheets will be worth it in the long run!