Sooner or later, there comes a time when businesses exhaust all of the local opportunities for growth, necessitating an expansion into international markets. However, the world is so diverse that your existing SEO strategy might not be enough to boost your brand in foreign markets. You need something more suited to the cultural nuances of your target markets.
That’s where multilingual SEO comes in — a way to customize your SEO efforts to the specific needs of your global audience. To help you understand its importance, below are some of the biggest benefits of multilingual SEO for aspiring international brands. Read on and learn why multilingual SEO is vital to your company’s expansion.
What Is Multilingual SEO?
Before we get into the benefits of multilingual SEO, let’s first understand what it is.
Multilingual SEO is an approach that helps businesses expand their global footprint by optimizing their web presence for foreign markets. It’s a way to customize your SEO efforts to the needs of your audience in other countries.
Although English is the lingua franca for business, many consumers still don’t speak it well enough to use it for shopping purposes. If you want to tap into foreign markets, you need to ensure that your website is accessible to people who don’t speak English well.
For example, if you’re trying to expand into India, you’ll want your website to be available in Hindi. The same applies to other markets like Japan and China. If you want your brand to succeed in other countries, you need to speak their language and localize your content in a way that’s unique to their cultural nuances.
While theoretically, it is possible to do multilingual SEO on your own, it’s better to hire international SEO consultants to do it for you. Such professionals have extensive experience in optimizing websites for foreign markets and know how to customize your SEO strategy to the needs of your target audience.
Benefits of Multilingual SEO for Global Brands
Now, let’s take a look at the benefits of multilingual SEO and how it can help your business grow:
Reach More Customers
The primary benefit of multilingual SEO is that it allows you to reach more customers. To grow your business, you must be visible to as many people as possible. However, if your website is only in English, you’re limiting your reach to people who can understand that language.
Optimizing your website for other languages allows you to open up your brand to new markets and tap into new customer bases. For example, if you run a hotel in Japan and your website is only in English, you’re missing out on a lot of potential customers who don’t speak that language. However, if you optimize your site for Japanese speakers, you can attract more locals and grow your business.
With multilingual SEO, you can make your brand more visible to people in other countries and reach new markets that you wouldn’t have been able to tap into before.
Boost Brand Awareness
Multilingual SEO does more than just help you reach more customers. It also helps you boost brand awareness in target countries. If you offer your website in multiple languages, it will show up in search engine results pages (SERPs) for multiple languages, giving your brand more exposure to potential customers.
As your brand becomes more visible in foreign markets, it will become more recognized and trusted. This, in turn, may lead to higher sales and revenue.
Improve Customer Trust
Imagine that you’re a customer in a foreign country who doesn’t speak much English. You find a website that offers your desired product or service, but it’s only available in a language you don’t fully understand. Will you buy from that website? Probably not – instead, you’ll most likely find it suspicious that said website operates in a foreign market but doesn’t offer content in the local language.
If you want to earn the trust of potential customers in foreign markets, you need to offer your website in their language. This will show that you’re serious about your business and are willing to make an effort to reach out to new customers.
Offering your website in languages relevant to the target market will boost your brand’s credibility and may eventually contribute to greater brand loyalty.
Gain an Edge Over the Competition
Expanding into international markets and optimizing your website for foreign audiences can give you a significant competitive advantage over your rivals. In simple terms, once you offer your website in multiple languages, you’ll be able to reach more potential customers than those who don’t.
You’ll also gain an edge in terms of traffic — the more languages your website and content are available in, the greater the likelihood that you’ll be able to attract organic traffic from foreign markets.
If you want your business to grow, expanding into international markets is a great way to do it. However, it’s not enough to just offer your website in multiple languages; you also need to optimize your website for foreign audiences.
That’s where multilingual SEO comes in — a way to customize your SEO efforts and maximize your brand’s growth potential in other markets.
When done right, multilingual SEO can help you reach more customers, boost brand awareness, improve customer trust, and gain an edge over the competition. It is an essential part of your company’s growth strategy and can help you take your business to the next level.
If you have no idea how to get started with multilingual SEO, don’t hesitate to work with international SEO consultants. They have extensive experience in optimizing websites for foreign markets and can help you customize your SEO strategy to meet the needs of your target audience. Good luck!