Solely putting up posts or fundraising campaigns online may not always guarantee the desired result – increased visibility. Certain things have to be injected into the whole setup to drive appreciable traffic. This is where SEO – Search Engine Optimization – gets a mention.
With solid SEO, you can be assured of having your website or digital footprints well placed on search engine result pages (SERP). SEO is, however, not an end itself. Some specific steps or measures need to be taken to optimally reap the benefits derivable from it (that is, SEO).
This article is intended to inform you about some SEO-related tips that non-profits and charitable organizations can adopt to generate more traffic.
Highlight Your SEO Goals
As you look to gain more traffic through your SEO efforts, it is vital that you first itemize your SEO goals. Ponder what you aim to actualize through it, and follow it conscientiously. By this, you will be able to know how to approach the process strategically. Plus, it will be easy to track your progress and carry out reviews where necessary.
Build User-Friendly Website
A user-friendly website will do your SEO objective a lot of good, so you should invest in it committedly. This is about ensuring a satisfactory user experience as people visit the website. In the first instance, you should make sure the site is optimized for mobile devices and also work on the load time. Avoiding a slow-loading site if you wish to drive more traffic is important.
The site should also be devoid of pop-ups, with its highly functional and dependable layout. To audit your site, you can utilize analytical tools such as Ahrefs, Semrush, Google search console, Screpy, etc. These tools will give insights into what may be affecting your non-profit website’s SEO capability.
Explore Non-Profit Directories
Consider exploring directories dedicated to non-profit-related articles to have your website listed. You should be intentional about prospecting top-ranking directories to aid your cause. Such directories command an appreciable degree of authority, which can rub off on your website – as per its ranking well on SERP.
You can yet look to see if the site on a directory will link to your website to generate backlinks. It may interest you to know that backlinks are the real deal as far as ranking is concerned. This means that you can rank better on SERPs with an increased number of backlinks.
Create Content Thoughtfully
I hinted earlier on the relevance of backlinks, but the probability of getting these backlinks can be significantly advanced with high-quality content. The reason for this isn’t farfetched; people are usually more drawn and glued to valuable content. By the way, high-quality content will have an appreciable degree of uniqueness and organization about it.
Other non-profit websites will be eager to link your website as you consistently put out such content. Moreover, people will ordinarily visit your site to check out the informative content you are putting out.
In light of the foregoing, you should be particular about creating and uploading exciting and insightful content on your site. You should also be mindful about having a good mix around content creation – use articles, infographics, videos, slideshows, etc.
Work Towards Linking (Unlinked) Mentions
A couple of the articles on your website had been previously mentioned or cited by other authors. You can get wind of this by running a Google search using search operators. Enter the query specific to the article, do your search, and look through the search results for unlinked mentions. If you find any, you should contact the author to have the mention linked accordingly.
Leverage Guest Blogging Opportunities
Guest blogging is primarily an avenue of writing for [or on] a third-party website. It gives you an opportunity to raise your stakes and also include the article links on your website for improved ranking. Several opportunities are available online in this respect, but you should consider prospecting top-ranking sites.
Do Your Keyword Research
Keyword research is quintessential for anyone aiming to leverage SEO to generate traffic to a website. A good research provides you with insights about the keywords that are commonly used in a particular area – non-profit in this context. You can go ahead to develop unique content around the keywords once you have them. Consider incorporating the keywords into the article in a natural/smooth-flowing manner.
Never Underestimate Local SEO
You should not overlook local SEO as you hope to rank better on SERP. Local SEO simply brings search results closer to those looking out for certain things based on proximity. This step has become commonplace as people attempt to accelerate the search process online.
For instance, someone may get to enter â€œcharities North Carolinaâ€ﾝ or â€œnon-profit near meâ€ﾝ into the search bar in anticipation of finding a non-profit in a locality. With this in mind, you should include location-related terms or keywords in your article while writing.
Consider Multiple Language Translation
Another hack for gaining more traffic based on SEO is the use of multiple language translations. This can attract people from different countries to your website, thus increasing the prospect of achieving a successful fundraising campaign.
More so, various language options can help you rank higher on the SERP of other countries where English is not the official language.
Outsource Writing To Experts
It will also be helpful to engage the services of expert writers to develop content for you. Ensure they know your need to have SEO content put out. The job is as good as done then as the expert makes his/her wealth of experience counts. That aside, the profile of an author can yet add some weight to your articles, leading to more traffic.
Regularly Interlink Content
You should readily interlink content if you have high-quality/top-ranking articles. All you have to do is insert the link to the new article in an already-existing one. It is, however, important that you interlink articles that are related in some ways. You have to be strategic about the whole thing.
Non-profits and charities need all the visibility they can get to promote their cause. This is why SEO cannot be left out of the equation – at least, this article has briefly shown its importance. Therefore, you should start factoring this into your processes and engage an expert where and when necessary.