Artificial Intelligence is making waves across every industry, and even the tech-driven world of search engine optimization (SEO) is not immune to AI’s charms. Many marketers are slowly adding AI elements to automate their SEO strategies to benefit their clients.
Automating SEO-related tasks makes it easier to implement and optimize campaigns.
From automating tasks in content creation to creating SEO campaigns delivering results – AI is your one-stop destination. For this reason, AI is slowly becoming a pioneer in SEO and content marketing.
If you want to see an impact on your bottom line, we’ve got you covered. In this article, we provide different SEO tasks you can automate with AI.
11 SEO tasks you can automate with AI
Below are some ways marketers across the globe automate tasks with AI:
Keywords are helpful for SEO strategy because it differentiates between failures and success. With marketers under so much pressure to find the right keywords, conducting in-depth research is paramount.
Today, SEO experts rely heavily on manual tools to conduct thorough research. Previously an entirely manual process, keyword research has been one of the biggest pain points for marketers.
With the capabilities of AI, it takes less than a few seconds to generate keywords from a seed list.
Using AI, marketers today create relevant keyword lists targeting customers from a specific demographic area, culture, and even buying stage. This is because keywords create a linchpin between the information customers seek and the content you provide to fill the requirement.
2. Ad campaign
Ad campaigns are a leading part of marketing and SEO campaigns. With hundreds of ads floating on Google, it becomes challenging to make an impact.
That’s where AI-powered ad campaigns offer something different and more targeted. Using AI, companies create compelling ads for businesses. This takes off a significant load from marketers who can focus on other important marketing activities.
Companies leverage the computing power of AI and machine learning to create better ad copy.Using AI, companies create ad copies significantly quicker and more accurately
Tools like Levity and Adobe Advertising Cloud are popular choices for predicting the performance of ads before testing.
3. Competitor analysis
Another critical aspect of SEO is conducting competitor analysis to understand what competitors are doing to reach their potential customers. Conducting competitor analysis is helpful for two purposes:
- Identify the strengths and weaknesses of competitors
- Help you know your audience’s and Google’s expectations of content required
With new players entering the market almost every day, constantly monitoring competitors is a nightmare because it requires tracking many metrics.
With AI tools, it becomes easier to centralize your competitor’s content and search for new opportunities boosting your SEO performance. This strategy even helps win a large part of the market share.
4. Dynamic hyper-personalization
Hyper-personalization is no longer related to just relevant content or personalized product recommendations.
According to research, 70% of companies relying on advanced personalization witness a whopping increase of 200% in return on investment (ROI).
Because the machine learning arm of AI comprehends users’ requirements, it helps brands understand which content moves during which phase of the customer’s lifecycle.
Hyper-personalized content pushes customers down the funnel. Companies worldwide are using facial recognition to identify customers. Many companies are even using AI and location-based applications to greet customers personally.
This helps brands notify customers when they cross a company’s brick-and-mortar store.
5. Content optimization
Content optimization and search engine optimization go hand in hand because when you improve the quality of your content, its SEO automatically increases. Including relevant and long-tail keywords helps you earn high-quality backlinks. When this happens, your business gets organic traffic and fulfills customers’ search intent.
Using AI-related SEO tools, you:
- Use the right keyword for the right article
- Create different topic clusters
- Know about the right content length
For further content optimization, other AI-powered tools like Grammarly improves content readability. This allows you to make necessary changes to accelerate customers’ time on your website and make the content more interactive.
6. Content marketing
Content marketing is the backbone of any SEO campaign. According to a study, creating ‘How-to’ content increases organic traffic by 1.5 times.
Even though AI and machine learning may not create unique and meaningful content, they provide ideas and fulfill the content gap.
With researchers predicting AI will write high school essays by 2026 and best-selling books by 2049, AI is ready to set the stage for revolutionizing the content marketing field.
The future of AI is ready to take over the content and SEO field by storm.
7. Voice search
Another area where AI is likely to bring revolution is voice search. With 40.2% of the population of the United States using voice search, it’s the fastest-evolving search.
Voice search offers great convenience as it allows customers to multitask. Consider an example where you’re driving a car, and a symbol suddenly starts glowing on the dashboard. As you don’t know what it is, you stop the car nearby to search for what the symbol indicates.
Instead of stopping your car, use your phone at the red light and say, ‘Hey, Google,’ to get the necessary information.
As marketers, it’s essential to understand most voice searches are in the form of questions. Tools such as Frase help you optimize the content for voice search.
8. User experience
As you know, user experience (UX) is a critical factor in determining the ranking of SEO. With Google making it pretty evident in their search algorithms, providing a seamless user experience makes customers stay on your website.
It simply means, if a page offers a negative user experience, Google doesn’t make it a part of its top search results.
So, where does AI come in?
Using AI, companies determine whether or not a user experience on your page is positive. Based on the result, it becomes easier to enter a search query and understand its impacts. For instance, AI helps you know whether:
- Content is authoritative
- Pages are properly structured
- Pages that load quickly
- Websites offer simple navigation
- Website adapts to mobile devices
Today, companies are using AI to mimic the working patterns of search engines to learn and enhance website usability.
9. Link building
Internal links and relevant backlinks are critical for increasing your website’s authority. Even though there is no specific AI tool for link building, multiple tools guide you through processes like:
- Searching relevant sites for backlinking
- Finding potential internal links
- Automating outreach process
Link building is another important factor impacting the SEO of your website. Creating backlinks to your highest conversion rates help grow your revenue, and that’s when link building pays off.
10. Topical authority
Having topical authority shows your website is an expert in its niche. This is one of the many factors vital for improving ranking on SERPs.
Authority refers to the power or influence of a piece of content over other information on the internet.
For improving SEO, the higher your page’s perceived authority, the better the chances of ranking in organic searches. The more high-quality informative articles you create, the higher your SERP ranking.
AI tools help marketers write with more authority. Deep learning, an integral part of AI, identifies entities and words establishing authority in a topic.
11. Fill content gaps
To ensure you create content resonating with your customers, it’s essential to ensure your content matches their search intent and needs. As there are thousands of websites offering similar content, making your way through this cluttered market is what differentiates you from others.
With AI, companies can immediately identify winning content. AI tools like SEMji’s heatmaps identify the search intent of your target audience, topics you may cover in the top-ranking content, and areas unanswered by your competitors.
These heatmaps show areas extensively covered by all competitors, making it necessary to cover such topics. And topics competitors are not covering are a topic differentiating you from competitors. Filling such content gaps helps you rank higher on search engines.
Using AI to improve your SEO efforts
There’s incredible stuff happening out there with AI, and SEO is slowly leveraging the power of AI to help marketers rank higher on search engines.
Though most AI technologies are revolutionizing the marketing industry, many AI tools are still in their infancy. Before choosing any tool or AI-related software, conduct thorough research and read reviews to know whether the technology will create a desirable impact.
Well, it’s time to embrace AI, as it helps you stay on top of the SEO game and ensures your website ranks higher on SERPs.
Priya Jain has been copywriting professionally for over eight years. She has attained an engineering degree and an MBA. She teaches math, spends her time running behind her toddler, and tries new recipes when she isn’t writing. You can find her on LinkedIn.