For everyone from content creators to business leaders, social media has emerged as one of the most prominent platforms to connect with an audience and grow their presence.
It allows you to tell your story and connect with your target audience authentically with two-way communication.
However, social media platforms put a limit on the content you can share there in an effort to restrict the blatant promotion and promote genuine communication between people.
In this article, we take a look at how marketers can get around the issue of limited linking on social media with Linktree alternatives to optimize your website views.
5 tips how to optimise your website views using Linktree Alternatives
Linktree emerged on the scene in 2016 as a way to bypass the limitation of link sharing on social media platforms by providing a single space on your social media page’s bio to link all your important web pages.
It’s used by some of the biggest brands and influencers such as Selena Gomez and The Guardian. However, its limited functionality has made many marketers look for better alternatives to optimize their website views via social media.
If you’re one such entrepreneur looking to optimize your website views through Linktree alternatives, we’ve come up with some handy tips to help you achieve your goal with ease. You can use any alternative of choice, but how you use it makes all the difference. Let’s take a look:
1. Inspire simplicity
Make no mistake, Linktree is simple. It helps you create custom landing pages without any sort of coding, making it extremely easy for anyone to use without requiring any coding language. All you need to do is make use of the drag-and-drop interface.
But it’s this simplicity that makes the tool restricting. It’s good for displaying singular or similar items. For brands wishing to display multiple offers on their page, it becomes challenging to do so with just Linktree without the functionality or
By using alternatives to ‘Linktree’, you can display a more branched-out assortment of links to your web pages without compromising on the simplicity of the process. You simply get more functions to play around with and more to do.
With the page customization on offer, you can give your users multiple options from a single link. If you’re looking to migrate to another tool from Linktree, you can do that as well with a simple migration option.
This means that you can begin with Linktree if you’re currently limited in scope. When you branch out as a business, you can seamlessly make the switch to a better alternative depending on your needs.
2. Showcase your products
90% of Instagram users already follow a business. This statistic indicates that people on social media are interested in what a business has to offer. And Linktree alternatives help you make the most of their interest from the get-go.
Linktree alternatives give you the option to showcase your products in more lucrative ways than just sharing a link. While Linktree gives users an assortment of links to choose from, many alternatives showcase different products on the page with the option to purchase them then and there.
The user doesn’t have to take the additional steps of clicking on the product link or opening it up in another tab. They can simply take a look at the product there and purchase it from the very page right away.
It, at the very least, tempts the user to engage with a product further as opposed to being subjected to a web of links that look the same. Simply seeing links to pages might not tempt users whereas seeing images of products will invite them to explore more.
You can make use of this functionality further by putting your most popular products higher up on the bio page and promoting it more on your page. Around 59% of adults in the USA use Instagram daily, meaning you have a better chance of engaging with them by prompting your best-sellers more.
3. Spice up the bio page
Linktree alternatives draw from its weaknesses to build more diverse tools that become one-stop solutions for many entrepreneurs. One such way they do it is by helping your spice up your bio page and helping you stand out from the crowd.
There are tools that focus on beautifying your bio page to make it more attractive and engage more users. Add colorful and different styles of font to diversify your page. Add different colors to link to group similar ones together.
The goal is to step away from the monotonous look a link page usually offers. You can always play around with various fonts and colors to enhance the look of the page. You may match it with your brand’s color scheme as it is an extension of your social media presence.
Following a color scheme or a specific look helps users identify your brand as well as associate specific fonts and colors with it. They will immediately identify a link page from your brand if it’s made with associated colors.
On the other hand, you can step away from your brand colors and experiment away to create unique, funky looks. You might change the look of the page based on the season or deals you provide. For example, bright, vivid colors in the summer season.
4. Do everything in one space
Linktree is usually designed for influencers, celebrities, and content creators who don’t usually have a wide variety of products or deals on offer. They mostly have limited products and services which can be well-managed and linked to via Linktree.
Bigger companies or businesses looking to brand out simply cannot suffice with Linktree. They need tools that not only help them showcase a varied assortment of products and services but also process such a large scale of operations with ease. It should not only process large-scale operations but do so seamlessly/without delay.
Use Linktree alternatives to do everything in one space. They let you do everything from showcasing your products to nurturing leads and making sales. They take care of the entire selling process from checkout to confirmation.
It brings ease to both the customer and the company. Your customers don’t have to struggle with navigating multiple pages to buy a product. They can do it with much less hassle and far more ease. Whereas you don’t have to struggle with setting up too many pages.
By simplifying the process of buying with Linktree alternatives, you reduce the time a buyer gets while making a purchase. They will conceivably have less time to back out of the purchase. Moreover, they will be more willing to go through with it because it takes no time.
5. Use limited pages and optimize them
By organizing everything of importance about your brand into a few pages in the bio and simplifying the process, you greatly optimize the views on those pages. It may seem counterintuitive to have only a few pages but it helps you gather more views in the long run.
It’s better to have, say, six dedicated web pages for your brand and accumulate views on them than 60 pages that may gather only a few views. Now, you may receive six, five, and nine views on three of the 60 pages.
But if you condense the content on those three pages into one page out of the six dedicated ones, you’ll receive a collective 20 views (6+5+9) on that one page. It will do more to boost your SEO rankings, not to mention give more (three pages worth of) information to the user.
You can interest your user in your other products and services by offering more information and keeping them on your page longer. It increases the time a user stays on your web pages, directly boosting the SEO rankings. So, you get both increased time per user and more views on a few dedicated pages that boost your brand.
The other advantage of having a few dedicated pages in your bio is how neat your bio looks. Users don’t have to plow through a line of links to find the appropriate ones. They can simply click on the one they need out of the few handful ones. Do this by merging similar products, services, and deals together on one page.
Use Linktree alternatives to simplify your bio and engage your users better
Linktree alternatives have been seeing a rise in popularity as they continue to offer more functionality than the original bio creator tool along with more simplicity.
There is a variety of ways you can make use of the tools. Use the alternatives to create a more visually appealing bio by experimenting with different fonts and colors.
Display your best products on the bio itself and make the process to purchase them easier with simplified payment routes. Entice users with multiple lucrative offers at once.
Let us know in the comments what you think is the best way to use a Linktree alternative to optimize website views.
Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. She’s passionate about helping SMBs and enterprises achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.