Recently, online security has become a compelling selling point. If you operate a tech company, this is even more true. 84% of businesses focus on data protection when buying software.
Marketing departments deal with so much sensitive company information. For this reason, they pose a cybersecurity risk. Hackers use social engineering to trick marketers into clicking malicious links.
Achieving a happy medium between security and customer satisfaction requires these cybersecurity features:
1. Password Generator
Marketers use various apps and online resources to get their work done. So they are susceptible to waterhole attacks. It’s a form of social engineering where hackers learn which sites their targets often visit. Using such information, they carry out phishing attempts through emails or spoofed websites.
Marketers must create new, strong passwords for each account to prevent credential stuffing. A password generator is an essential password manager feature. It generates a password based on your selected rules to produce unique passwords.
The best password generators can adjust password recommendations to meet each site’s requirements. They create uncrackable passwords using cryptographic tools.
2. Identity Awareness
Businesses can deploy next-generation firewalls (NGFWs) in either hardware or software. It enforces application, port, and protocol security policies. This feature detects and thwarts sophisticated cybersecurity threats.
NGFWs provide deep-packet inspection, a key feature lacking in traditional firewalls. Examining the information within network packets is an added capability beyond port and protocol inspection.
Identity awareness is another critical feature of NGFWs. It allows for fine-grained application-level control based on individuals, groups, and workstations.
NGFWs support the most popular authentication methods, including LDAP/AD and Local Auth. Businesses can regulate the data that enter and leave the network. They can also track the information users within the network can send and receive.
Identity awareness is crucial for marketing teams that work with freelancers and consultants.
3. Zero-Knowledge Encryption
You should always prepare for cyber attacks, as they can strike anytime. Understanding how you collect, store, access, and protect data is crucial. Hackers may target an organization more if it stores more data.
Nowadays, information is more valuable than ever, and everyone wants a piece of you. Your competitor, ISP, or the government could be spying on you. You can rest assured your private data will remain safe with zero-knowledge cloud storage.
With zero-knowledge encryption, only you have access to the decryption key. Only zero-knowledge cloud storage can guarantee the complete privacy of your stored files in the cloud. This option is much safer than your external hard disk, which may get lost or damaged.
4. Admin Controls and Reporting
Some common threats businesses must avert are phishing, ransomware, and malicious attachments. Email is the most common entry point for hackers to execute these attacks.
Some functions of SEGS are the following:
- Filtering spam emails
- Blocking malicious software
- Preventing phishing attacks
But, an SEG must allow administrators to exercise control and generate reports. With automated and customizable reports, admins can better understand their email security setup.
Email security should stop hacking attempts. But, it shouldn’t be so strict that it hinders your email marketing performance.
5. Threat Protection
A virtual private network is the best way to protect information while in transit. This private network encrypts data sent between devices and the VPN server. That makes it challenging for hackers to access confidential information.
In some situations, a consumer VPN might do the trick. But employees must have safe, remote access to company files, software, and other resources.
Choose a VPN for chrome or any other browser, just make sure it also has built-in threat protection features. Threat protection prevents the leaking, stealing, and corruption of sensitive data. It keeps a company one step ahead of cybercriminals. Threat protection gives the IT department a better chance of thwarting an attack.
6. Open Source
Attacks on Reddit and Jack Dorsey show that SMS-based 2FA isn’t secure.
Attackers using SIM swaps can convince phone company staff to switch your number to another SIM. Hackers can also use social engineering techniques to steal SMS-delivered 2FA codes. So it’s best to stay away from 2FA methods that use SMS.
Compared to SMS 2FA, authenticator apps are a safer form of logging into apps and sites. This solution eliminates vulnerabilities in the authentication process. Attackers would need to not only steal your credentials to gain access to your account. They must also steal your phone to access the authenticator app.
An authenticator app should have open-source code. This helps developers and researchers uncover and fix code errors faster.
Marketers should care about cybersecurity. Gaining and preserving your clientele’s trust is crucial to your business’s success. Unfortunately, data breaches can undermine that trust. Companies should focus on cybersecurity solutions that aid marketers in their daily activities.
