If you’re trying to build a successful cryptocurrency blog or general website, you need to know a thing or two about SEO. Organic traffic will probably be one of your most valuable sources of traffic, and if you can’t manage to get visitors from organic searches, you’ll have a hard time competing.
This is why your site needs to be built on a solid SEO foundation and constantly worked on to improve it. Let’s take a look at some basic SEO tips all crypto websites should follow.
Make Sure that Your Information is Current and Accurate
Google loves websites that have constantly updated and relevant information, so, if you want to send good SEO signals, try to update your content regularly. If you like to talk about crypto prices, for instance, OKX.com have a crypto conversion calc that will allow you to get accurate quotes for different coins in fiat dollars accurately. The more often you make changes, the more Google will see your site as valuable, so do whatever you can to always come up with new content that is on trend with what’s going on with the industry.
Concentrate on Good Performance Across Devices
Instead of thinking about things like keyword density and other irrelevant factors, you should be focusing on building a website that will be performant and easy to use across all devices.
If you didn’t know already, Google moved to a mobile-first index, meaning that the mobile version of your website will be the one Google will be judging for SEO-friendliness. So if your site doesn’t look good or perform well on mobile, you can expect to get penalized.
Focus on things like site speed, navigation, and consistency. If loading speed is an issue, see if you can compress your images or switch to lighter formats, clean up your code, and use resources like content delivery networks, among other things. To improve navigation, use different styles and perform A/B tests to see how people respond to them. The number of clicks you get and the number visited should give you a good indication of what works and what doesn’t.
Build Organic Links
While many other factors can affect SEO, incoming links remain the biggest ranking factor and every link is pretty much viewed as a vote of confidence by Google. You should, however, know how to get those links naturally and from where you should get them.
The most important part here is making sure that you post them on sites that are as closely related to your niche as possible without being your direct competition.
One of the simplest ways to get high-quality links of that type is to approach blog owners and see if you could post a guest blog on their site. This can be done by getting active in their comment section and finding a way to engage them. Once you’ve built a rapport and they know you, you can approach them directly and ask them for an opportunity. You could also work with a blog outreach service if this seems like too much work and you have the money for it.
SEO should play a central role for any website owner, especially in specialized niches like crypto. Take the time to learn about the ins and outs of SEO first, and find ways to adapt those techniques to the crypto world.