Did you know that 80% of a business website’s traffic begins with a search query? This means that most people search for products and services on the web before making a purchase. That said, with millions of sites competing for attention, how does your website stand out? The answer is search engine optimization or SEO.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, If you implement good SEO practices, your site has a better chance of ranking high on search engine result pages, also known as SERPs. Whether you’re just starting on your SEO efforts or looking to ramp up your SEO strategies, here are four surefire methods to boost your SEO visibility.
1. Consult The Expert
SEO is a complex topic branching out to more specific and similarly complicated subject
matters. Unless you have the time, patience, and budget, trying to learn SEO from the ground up will take months. Yet, even with what you learn, it doesn’t ensure that your strategies will work.
If you need a viable long-term SEO strategy that shows effective results without taking up too much effort and time, consult an SEO agency.
By hiring an expert SEO firm, you get access to a wide range of knowledge, expertise, tools, and resources that allow your business to keep up with the ever-changing SEO landscape. You can outsource some of your SEO strategies to an expert firm or let them handle all SEO-related efforts to increase your web visibility.
Regardless of what you choose, outsourcing your SEO efforts to a reputable firm allows you to focus more on core areas and operations in your company.
2. Prioritize High-Quality Content
For years, marketers have been chanting that ‘content is king.’ And it’s still relevant more than ever in today’s increasingly competitive digital world. Content is one of the things that create visibility for your website, as long as it’s well-written. For content to contribute to SEO success and visibility, you shouldn’t focus on creating more content. Instead, you want to write the highest quality of content you can have. This means writing content that your audience will find helpful and want to read.
So, what does quality content look like?
It’s content that’s easy to read and provides the information that readers want to learn. It should also be easier for scanning, meaning you should use formatting options, such as bold text, subheadings, and bullet-point lists. Also, you want to incorporate media elements, such as images, videos, and infographics to enhance your content, making it easier to understand and more appealing than long blocks of black and white lines.
3. Do More Link Building
Backlinks are another way to help increase your SEO visibility. These are text links on other sites that direct back to yours. If your website has more backlinks, your SEO will improve drastically and gain higher organic rankings. After all, Google already confirmed that this is among its top three ranking factors.
That said, not just any link will do. As with content, you also need high-quality backlinks. Spammy links can only hurt your website. To build a clean linking portfolio, make sure to submit to directories and listings such as Yahoo, Bing, and Google. Studies show that links from older domains provide more value than newer sites. Also, links from low domain authority (DA) are less likely to pass value.
Try doing guest posting and social linking to promote your content. That said, make sure to target smaller websites, too. They are typically more responsive than larger ones and are niche-specific.
4. Write Longer
In general, Google loves richer content, not only in value but also in word count. Reports show that most high-ranking search results typically have over 2,000 words. Furthermore, there’s a correlation between word count and backlinks. The longer your content is, the more likely it accumulates backlinks, translating to more traffic and visibility with better rankings.
The most popular types of long-form content are ultimate guides, tutorials, how-to guides, studies, and more. You can create long-form content from scratch, or you can simply refresh your old content. With the latter option, you can easily expand an existing blog post from 750 to 2,000 words in just a few hours. What’s more, you can combine two relevant blog posts with a few tweaks.
Existing content already has visibility and authority with an established readership, so it’s simpler to boost its performance in search results.
Takeaway
When done properly, SEO is a powerful strategy that can bring you excellent results. With its help, your site can crawl up the search rankings, boosting brand visibility and bringing in visitors that can be converted into customers.
Just know that SEO is not a one-time project. Make sure to implement the above tips and strategies, making SEO a part of your daily marketing plan to ensure long-term success.
