Every business website needs traffic. The traffic is where everything starts. Sure, conversions are important. Conversions, on the other hand, will be the very least of your concerns if you’re unable to devise a strategy that’ll attract visitors to your website in sufficient numbers. Traffic can be bought, but there are other ways to attract prospects.
Organic traffic converts better than a sponsored one. When someone finds your products or services organically, they’re more likely to buy them. Why? Because it is common knowledge that if Google has expressed support for you, whatever you’re offering must be good.
Whether you focus on organic or paid techniques to increase website traffic, you need a plan. Knowing how to acquire traffic is only half the battle. Executing the labor is another story.
Here are effective ways you can boost traffic to your website:
1. Optimize For SEO
A huge percentage of user clicks go to websites that appear on the first page of Google’s search results. It’s a given that search engine optimization (SEO) is a must if you want to attract organic visitors to your website.
SEO is complex, however, there are a few key considerations for SEO-friendly writing:
- List business-related keywords. Make use of a program to compile a list of keywords that
you can group into categories and arrange according to the interests of your target audience.
- Learn what content ranks for your keywords. Learn how your competitors drive keyword traffic.
- Use a clear title tag.
- Write descriptive meta descriptions to attract readers
- Make sure your images have the correct alt tags.
- As a starting point, use captivating headlines.
- Produce engaging content that your audience wants to read.
Since Google’s algorithm changes frequently, optimization is a never-ending process. If you
don’t have the resources to handle all this, it’s wise to consider hiring a digital agency, like Sortlist, to handle the task for you.
2. Use Backlinks
The process of acquiring links on other websites that point to your own website is referred to as link building. Backlinks are another name for these types of links. Creating a connection between actual business activity and link building is the most effective technique to acquire backlinks. Smart marketing strategies include, for instance, contributing articles as a guest writer to high-traffic websites that also serve a portion of your target demographic. A significant additional advantage is obtained by the backlink. There are many different ways to earn backlinks, and the only restriction is the imagination of the person doing the earning. So, think outside the box.
3. Leverage Social Media
If you don’t take advantage of social media to increase traffic to your website and exposure of your brand, it won’t matter how big or how small your company is; your website will fall short. Social media boosts brand awareness online. It can enhance exposure and website traffic with the right strategy. This is why many businesses sell on social media. Hashtags can help your posts reach the right people. Like SEO keywords, hashtags help similar-interest users find your content.
Using quotes from other online businesses that are comparable to yours and mentioning them in your posts is another clever move you can do. You'll have a better chance of getting seen by them, as well as having your posts shared on their social media accounts.
4. Use Influencer Marketing
Influencer marketing is the fastest-growing strategy.
The strategy uses third-party advocacy, a result of social media popularity. Influencers are industry or specialty experts. They can be celebrities, journalists, or bloggers. Having them
promote your product or website allows you to reach their fans.
5. Improve Page Speed
Have you ever had to wait 30 seconds for a website to load? It’s frustrating, isn’t it?
A slow website will increase its bounce rate. With the page experience upgrade, speed is even more important. Optimize your pages’ image file sizes, page structure, and third-party plugins as, at the end of the day, speed matters.
Notably, if your site requires visitors to pinch and scroll, you’re asking them to go elsewhere. Thus, make sure that your website is also mobile-friendly.
6. Connect With The Community
Branding boosts website traffic. Being market-active helps build brand awareness. Engage in Facebook group conversations, answer forum queries, and communicate with social media followers to establish an engagement plan.
The more you interact directly with individuals who are reacting to your content, the greater the likelihood that it’ll continue to happen. It’s important to keep in mind that people’s feeds include more posts that have received a large number of comments and other forms of engagement. Creating a community not only makes your existing audience more engaged, but also drives more interest to your business.
Increasing traffic takes time. Setting things up and waiting isn’t enough. Competition and
changing search engine algorithms demand constant website traffic monitoring.
Try a couple of things from this list, then adjust as you go. As your traffic increases, you may
make specific efforts to turn it into growth.