When you have a business, you want it to succeed, and in 2022 this means more than simply opening a shop.
You need to get your business online as this opens up a whole new world of advertising and competition. Online search engines are, in essence, your advertisers and customers, and your website will need to grab their attention so you can start making money.
How do you do this? With the tricks of search engine optimization (SEO). So, let’s have a look at how you can use SEO to get your website ranked higher on Google searches.
Keywords are key
Firstly, you don’t need a fancy computer system to maximize your SEO. Devices such as Lenovo 4k laptops are often more than well equipped to help you get the ranking you want.
You should start by looking at keywords. For example, suppose you have a bakery. You will want to search in Google Trends for the word “bakery” to see what people are searching for. Then, using your website’s blog (which is discussed below), you devise a piece talking about the keyword. It can be as simple as “5 facts you didn’t know about croissants” if croissants are the subject that your online customers are looking for.
Post weekly blog posts
SEO and Google bots list the most active websites nearer to the top of the rankings. So, if your website’s blog has been dormant for a while, you will want to get back onto it and start writing!
As previously mentioned, it is best to keep a blog that is focused on what your business does. Be sure to look for trending keywords each week (or even each day). Then, write a blog piece related to those words.
Frequent, original writing will help boost you to the top of the Google rankings within three months.
Assess the competition
Look at your competitors’ web pages and blogs. Why do you think they may be beating you? Is their website mobile accessible? This is another feature that will get you ranked higher on Google! Do they have a more active blog, or are they advertising more on associated pages? If you aren’t sure how to assess your web page against others, then it can be worth calling in professional help. There are many services out there aimed at improving SEO, so get in contact with them if you need to.
Let’s go back to the example of a bakery. Suppose you have been through Google Trends and spotted that bakery searches are up, and relate specifically to hot cross buns. You then need to create a blog piece about hot cross buns. The next step is to create some backlinks. These need to be authoritative websites and be sure that the information on the backlinked page is reliable; especially if it is your business’s online blog and you have a specific niche. Also, do not backlink to a competitor’s website!
Track your rankings
To ensure you are getting higher rankings, you will need to track them.
There are many apps online that can help you do this. These will allow you to spot if your website’s rankings drop and identify why this has happened.