Even after all these years people are still going on about whether or not key elements within SEO are all that important. Unfortunately, this is because of all the misinformation out there and while most of it is rooted in fact, much is lost in the interpretation. For example, it is true that Google often changes or adds to their search engine algorithms, but it doesn’t always mean that they threw out the baby with the bathwater.
As if Search Engine Optimisation, SEO, wasn’t already difficult enough to master, viral hits on a site with outdated or misleading information fuel the fires that burn down many potentially good websites. So, what is it about SEO that causes such confusion and how can experts help you survive in cyberspace? Let’s touch on that now.
Metatags Are a Prime Example
One of the key elements of SEO is, and has always been, metatags. But what exactly are these often-elusive elements of SEO and why are some marketing firms saying Google no longer sends their crawlers out in search of them? Actually, that’s a very good question and one many SEO specialists are still waiting for an answer to!
Perhaps the reason why this misleading information is circulating the web can be explained by soVision IT, an SEO company Bristol. This team of experts has conducted research and found an abundance of half-truths indicating that metatags are no longer part of Google’s updated algorithms. While it ‘may’ be true that the crawlers aren’t exactly programmed to seek metatags, the information those tags hold are vital to indexing in the SERPs. If that sounds confusing to you, you are in good company. This is a large part of what has led to a rash exodus away from the effective use of metatags and metadata.
Keywords – To Compete or Not to Compete
Then there is all the controversy around the effective use of strategic keywords in marketing. You will hear advice on just how much competition you need to be concerned with when developing SEO strategies and then how to choose the keywords best suited to your industry.
Here again, it all depends on the collection and analysis of data and that’s something best left to the experts. Keyword marketing strategies are both an art and a science which makes it difficult for a layperson to know which words and phrases are most likely to be searched for.
Can We Blame It on User-Friendly WordPress?
In the end, it would be nice to blame much of the misinformation circulating out on WordPress. This open-source web design platform has made it easy for someone with little to no knowledge of how the internet works to get a page up and running in a single afternoon.
However, at this point it pays to know why so many small businesses rely on WordPress rather than a team of web developers and SEO experts. It is the contention of many SEO specialists that, in an effort to sell bespoke WordPress themes, many affiliate marketers focus on ease of development rather than data-driven strategies with proven results. Those results are what SEO has to offer and why those experts hold the key to your survival is cyberspace.
