Did you know that 70% of marketers see SEO as one of the most effective marketing techniques? As technology runs our world more and more, it’s become more important to implement SEO into your marketing. But what is SEO, and how can you work to improve yours today?
If you’ve been curious about search engine optimization, keep reading for a brief guide on what it is and how you can benefit from it today.
What Is SEO?
Search Engine Optimization, usually written as SEO, is a measurement of how well-optimized your business is for search engines like Google or Bing. A high SEO score means that your topic is more likely to appear on a search engine than others with similar names.
Search engine optimization is something that grows steadily over time. The amount of searches, posts, the lifespan of a website, and many other things are all part of a website’s SEO. Activity in social media markets will also help improve a company’s SEO.
Does SEO Help Companies?
SEO is currently seen as one of the most important things for marketing for businesses of all sizes. Small companies will often focus their marketing on SEO with the implementation of social media accounts, smaller blogs, frequent posts, and interlinking. Bringing in security devices can help to boost your page’s security while branching out to new areas.
SEO has a place in the top companies as well, stretching to Fortune 500 companies. It’s a crucial element to marketing and something that should immediately be put into work if you own a company, no matter the field.
Common SEO Tactics
Online entertainment companies will often improve their SEO through the use of advertisements. Posting advertisements on social media platforms like Twitter and Facebook can help keep a company more relevant in search engines.
Social media as a whole is one of the driving forces of SEO. Nearly any modern company will have some sort of social media presence, with even the President having an official Twitter account.
Keyword implementation is another core element of search engine optimization. Many companies will ensure that specific keywords are worked into their text posts in key locations. Doing so helps these posts appear first when those keywords are searched.
Finally, interlinking is one of the most important parts of search engine optimization. Linking to other websites will help to increase SEO and authority for searches. Linking to your website, known as internal linking, can help to improve your site’s authority as well.
How to Implement an SEO Plan
If you’re looking to bring SEO on your marketing plan, the first thing you should do is look into your demographic. If your business typically attracts younger audiences, for example, it’s best to begin with social media platforms like Instagram and Twitter. Sticking with social media, Facebook has become typically more popular with older crowds.
Past using social media, consider looking into posting text posts on your website’s blog. If your website doesn’t have a blog, make one! Text posts are crucial for search engines, as they usually contain the phrases that people will search for the topic in question.
If you don’t have the aptitude or time to post things on your blog, consider looking into content writing or ghostwriting services. It’s exceptionally common for companies to pay other firms to write content for them, often on a pay-by-article basis. Doing so can help get you a blog full of content.
Unfortunately, the best part of SEO usually takes time. The longer your website is up, the more authority it will have for most search engines. That means that a brand new website will almost always have worse SEO than one that’s a few years old.
You can help this by making your website well ahead of time if you’ve had your business in mind for a while. If you want a business in the future, go ahead and reserve the domain and begin posting on it. That can give your website the history it needs to ensure that most search engines won’t find it as spam right off the bat.
Implementing search engine optimization to your company is one of the best ways you can improve your marketing. If you aren’t sure where to begin, consider looking into local SEO companies to see what plans they offer to help you market. Once your SEO program is in place, your business is certain to begin booming.