At the turn of the year, plenty of people are nursing hangovers and breaking resolutions. However, many are also heading online to spend, making use of online offers and the cash they’ve been given for Christmas. So this is a period that’s ripe for you to increase your sales.
In this short guide, we’ll look at four of the key ways in which you can drive far higher sales in January and February 2022, which will hopefully have no tail-off in the following months.
Discounts attract consumers. If web users know they’re getting a good deal from you, they’re far more likely to buy from your website. So setting up offers, discounts, and reductions in the early months of 2022 is a great way to secure more sales and to ultimately boost your business. It’s important to consult your resident financial expert to determine what discounts you can afford to offer and how you should adjust your pricing structure if you’re offering discounts across your entire range of goods. They’ll help you plan your reductions so that you’re still turning over a handsome profit.
Another option to boost your sales is to build a campaign of adverts across various channels, running simultaneously to give you the biggest boost in custom. Adverts cost you cash, so it’s crucial that you put together a budget before you start producing the content of your adverts. With the budget in place, you can decide which of the major advertising avenues you’d like to use – be that Facebook, Google, YouTube, or other advert services. Over time, you’ll see which avenue is most successful, and you can shift your budget to focus on that.
For a more long-tail approach, boosting your SEO will always help you generate more sales. If you’re not familiar with SEO, it’s the process of optimizing your website so that it’s rated highly by Google. The result of that high rating is that you’ll finish higher in the search engine’s results pages, which of course, means more clicks, more traffic, and more sales. So SEO link building services and other SEO activities can help you reach far more people in the long run. This is an approach that will keep paying off over a long period of time.
Finally, there’s nothing more frustrating than seeing a high volume of traffic head to your website – perhaps because of your recent SEO investment – but few sales. This would mean a low so-called “conversion rate,” which is essentially the rate at which you convert visitors to customers. Addressing this rate, and attempting to increase it over time, is a long-term project that involves A/B testing, trial and error, and careful monitoring of your conversation rate over time. After a few months, you’ll have found UX solutions that’ll direct far more site visitors to your checkout page.
Boosting your sales will always take investment, but that investment will usually return high profits. So the above tips are well worth considering now that we’re in 2022.