What is the meaning of the meta tag "DESCRIPTION"

How do you explain your visitor in only 2 or 3 phrases what they can expect on your website? You use the so called DESCRIPTION tag. Google speaks of Meta Description, Meta Descriptions or Meta description problems.


<meta name="description" content="text">

Search engines like Google show meta tags in their search results. You perform a search task by filling out:

• (A) certain keywords.  The results you will get is
• (B) the title tag and
• (C) the small text item, the description tag.

Example of a meta tag description

Add the following meta tag in the HTML source of your web-page:

<meta name="description" content="On our website you will find all the information about meta tags, search engine optimization and submitting your website to the search engines.">

It's very important that you use the keywords you want your site to be found under, in your DESCRIPTION tag. The more frequently a search engine spider finds a certain word on your website and in your meta tags, it values that word as important. Your site will be positioned higher in the search index.

Try to give each page of your website a relevant title, description and keywords that correspond with the text on your website. A visitor will find the exact information within your website, on the correct page.

A well formed description tag will be shown directly by e.g. Google. That's why the description tag is also named the
Google meta description.

Where should you add this description tag?

You may add the meta tags in all of your web-pages, so not only in the first index page. Make sure that on every page relevant meta tags are added.  Add keywords and phrases that are relevant and correspond to the text on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!

Meta tags Summary - Important SEO things to remember
We suggest that you use the Meta tags in your index.htm or index.html page. Then in all other important pages and last but not least in all the pages of your website. Make sure to put some extra effort in it, it will attract extra visitors to your web-page. Create relevant and different meta tags for each and every page. Read why meta tags are important and how they affect the search engines. Use our meta tags generator to create the correct meta tags. Use our website analyzer to get professional advice from the meta tags experts. Submit your website to the search engines and choose one of our packages:
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Tags: meta tags. description, meta name