SEO 15 Steps to success - Step 2
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| Optimize your domainname |
Step 2
Your goal is to get as many vistitors on your website as possible. Make sure that you pick the right domainname. A domainname should be easy to type and easy to pronounce. Think of the future while picking a name. It happens that in time you want to change your brandname. As a result your listings in the search engines are gone.
Search engines check how long the domainname has been registered. A website that has been active and updated regularly with new items, will be ranked higher than a website that has just started last week.
It's smarter to add a subname to your main domainname for a new product than to register a new domainname. E.g. think of a company like IBM. IBM uses subnames for pages in different countries like www.ibm.com/nl in stead of a new name. Choose 1 clear domainname, 1 clear image and all the subjects will match your main domainname.
So you need to consider carefully what you want to accomplish. Do you want a seperate theme website or did you once register a fantastic domainname that can be used for a certain campaign, don't hasitate to use it. Just keep in mind that using too many domainnames is not usefull.
We do suggest to purchase false spelt domainnames that redirect directly to your correct domainname.
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Continue with step number 3 - the design
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| Part of the MetaTags Company BV- Last update: 21-11-2008 |